Ford has officially announced price hikes for three of its most popular models—Mustang Mach-E, Maverick, and Bronco Sport—in direct response to the 25% tariffs imposed by the Trump administration on vehicles manufactured in Mexico. The move is a significant shift in Ford’s pricing strategy and could have major ripple effects throughout the automotive industry.
Which Vehicles Are Affected?
Ford’s new pricing adjustments apply to vehicles assembled in Mexico and built after May 2, 2025. These vehicles are expected to begin arriving at dealerships by late June. The updated models affected include:
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Mustang Mach-E: One of Ford’s leading electric crossovers.
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Maverick Pickup: A compact hybrid-friendly pickup popular among urban drivers.
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Bronco Sport: The rugged, adventure-ready SUV in high demand across North America.
How Much Will Prices Rise?
According to Ford’s official statement, customers can expect to pay up to $2,500 more depending on the model and configuration. For example:
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The Mustang Mach-E Select Standard Range will see a price bump of $1,500.
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The Select Extended Range version will increase by $2,500.
Despite the hikes, Ford claims it is absorbing a significant portion of the tariff cost to avoid fully passing it onto consumers.
Economic & Industry Impact
Ford estimates it could face a $2.5 billion tariff-related loss in 2025. To cope, the automaker is taking internal cost-cutting measures projected to recover around $1 billion. As a result of the uncertainty, Ford has also withdrawn its full-year financial guidance—a rare and serious move.
Other automakers, like General Motors, have hinted at similar pricing changes, estimating $4–5 billion in tariff expenses industry-wide. This could lead to a wave of cost increases throughout the North American auto market.
Ford’s “From America, For America” Incentive
In an effort to ease the blow for customers, Ford has launched a limited-time incentive campaign titled “From America, For America.” Buyers will receive employee pricing on the affected models through July 4, 2025, potentially offsetting some of the increase for early buyers.
What This Means for Car Shoppers
If you’re eyeing a new Mustang Mach-E, Maverick, or Bronco Sport, you may want to act quickly before additional price hikes hit the market. With the political and economic climate in flux, other automakers may follow suit with increased prices and adjusted incentives.
Key Takeaways:
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Ford raises prices up to $2,500 on Mexico-built vehicles due to 25% tariffs.
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Mustang Mach-E, Maverick, and Bronco Sport are directly impacted.
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Tariff-related costs expected to cost Ford $2.5 billion this year.
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Ford offers employee pricing incentives through July 4.